| 1. |
Sendmail, Inc. and Disappearing, Inc. Team Up to Add Enhanced Security ( Pages)
by P. Hayes
Mar 6, 2000
Abstract : Administrators of the sendmail system, coupled with Disappearing, Inc.'s product will be able to set specific
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| 2. |
Vertical Marketing--What Is A Vertical? ( Pages)
by Olin Thompson
Dec 9, 2004
Abstract : What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.
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| 3. |
Marketing Automation: Coming of Age Slowly ( Pages)
by P.J. Jakovljevic
May 15, 2004
Abstract : Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.
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| 4. |
Marketing Automation: Coming of Age Slowly (5 Pages)
by P.J. Jakovljevic
Jun 20, 2003
Abstract : Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.
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| 5. |
A Positioning Process Helps Product Marketing Managers Do More ( Pages)
by Lawson Abinanti
Feb 12, 2007
Abstract : Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.
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| 6. |
The Seven Deadly Sins of Software Marketing ( Pages)
by Joseph J. Strub
Jul 9, 2007
Abstract : Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.
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| 7. |
Sales Is from Mars, Marketing Is from Venus ( Pages)
by Carla Reed
Feb 23, 2006
Abstract : There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.
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| 8. |
The Seven Deadly Sins of Software Marketing ( Pages)
by Joseph J. Strub
Oct 1, 2007
Abstract : Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.
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| 9. |
MAPICS, Inc. to Acquire Pivotpoint, Expanding e-business Offerings for Mid-Sized Manufacturing Establishments ( Pages)
by P.J. Jakovljevic
Jan 10, 2000
Abstract : On December 15, MAPICS, Inc. a leading provider of enterprise business applications for mid-sized manufacturing companies, announced a definitive agreement to acquire Pivotpoint, Inc., a company whose proven technology and visionary e-business solutions place them at the forefront of the extended enterprise application space. With this aggressive move, MAPICS immediately expands its offerings across multiple platforms, including Windows NT, UNIX, Linux and AS/400.
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