| 1. |
What Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign ( Pages)
by Lawson Abinanti
Jan 5, 2006
Abstract : SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing campaign.
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| 2. |
Business Process Management: How to Orchestrate Your Business ( Pages)
by Hans Mercx
Jul 9, 2005
Abstract : Business process management (BPM), having evolved over the past fifteen years, has finally reached a level of maturity where vendors are now abolishing functional silos to allow the enterprise-wide flow of business processes. It replaces the old, manual system of coordinating activities in a company and improves functionality and effectiveness through modeling, documentation, certification, collaboration, automation, and compliancy to minimize costly errors.
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| 3. |
Enterprise Applications--The Genesis and Future, Revisited Part Three: 2000s--Back to the Future ( Pages)
by P.J. Jakovljevic
Apr 2, 2004
Abstract : A typical ERP system indeed now offers broad functional coverage nearing the best-of-breed capabilities; vertical industry extensions; a strong technical architecture; training, documentation, implementation and process design tools; product enhancements; global support; and an extensive list of software, services and technology partners. While it is not a system-in-a-box yet, the gap between its desired and actual features is becoming smaller every day.
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| 4. |
Business Process ManagementHow to Orchestrate Your Business (10 Pages)
by Hans Mercx
Oct 27, 2004
Abstract : Business process management (BPM), having evolved over the past fifteen years, has finally reached a level of maturity where vendors are now abolishing functional silos to allow the enterprise-wide flow of business processes. It replaces the old, manual system of coordinating activities in a company and improves functionality and effectiveness through modeling, documentation, certification, collaboration, automation, and compliancy to minimize costly errors.
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| 5. |
Document Management and Digital Asset Management Is There a Difference and What Might It Be? ( Pages)
by Hans Mercx
Dec 19, 2005
Abstract : As enterprises seek better content management systems, documentation management (DM) and digital asset management (DAM) are growing in popularity. Despite market confusion, the two solutions serve different functions, but can still be integrated to meet an enterprise's needs.
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| 6. |
Why Are CRM and Analytics Intrinsically Connected? ( Pages)
by P.J. Jakovljevic
Aug 16, 2005
Abstract : The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.
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| 7. |
When You Realized the Need for a Unified View of Your Customers, that is E.piphany ( Pages)
by L. Talarico
Aug 16, 2000
Abstract : E.piphany’s E.5 product suite is scheduled for release in late August. The new suite combines analytical customer information with traditional CRM functionality to provide advances in personalization and campaign management.
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| 8. |
SAP - A Leader Under Reconstruction ( Pages)
by P.J. Jakovljevic
Aug 14, 2000
Abstract : SAP is responding to the changing Internet marketplace by restructuring to develop flexibility and forming key partnerships and alliances to put content behind its extensive advertising campaign for mySAP. com
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| 9. |
SAP Becoming a (Legal) Polygamist ( Pages)
by P.J. Jakovljevic
Jul 21, 2000
Abstract : SAPMarkets, the US dot-com spin-off of German ERP leader SAP AG, is partnering with Commerce One to build and sell software for online trading exchanges. This announcement comes only a month after its partnership with Nortel Networks for CRM product offering. SAP, owing to this alliance, has a chance to put content behind its extensive recent advertising campaign for mySAP.
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