| 1. |
The Best ACT! Is Still to Come ( Pages)
by Kevin Ramesan and Katarina Novatzki
Aug 31, 2004
Abstract : After a long history as a contact management and relationship tracking tool, ACT! 2005, is expanding to offer more sales force automation features for small to midsize businesses. Now available in a workgroup version, it offers new templates, enhanced opportunity management, additional security, contact record permissions, group scheduling features, and new quote generation functionality. Technical improvements include an SQL database and a complete .NET platform positioning ACT! for total Internet accessibility. The balance of power will surely shift in the competitive landscape as ACT! 2005 covers SME CRM areas currently marked by competitors such as Goldmine and MS CRM.
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| 2. |
Maximizer Enterprise 8: A Strong Competitor on the SMB Front Line ( Pages)
by Kevin Ramesan and Katarina Novatzki
Sep 23, 2004
Abstract : TEC recently reviewed Maximizer Enterprise 8. Tailored to the latest Internet technology, the offering is aggressively priced. Rich functionality is offered in a three-module structure that continues to compete in the demanding
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| 3. |
A CRM System Needs A Data Strategy ( Pages)
by David McNamara
Jul 3, 2003
Abstract : A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how to evolve the focus of a data strategy to specifically suit both the acquisition and retention phases.
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| 4. |
PeopleSoft Revamps World for Its Mid-Market "Express" Conquest Part Two: Market Impact ( Pages)
by P.J. Jakovljevic
Jul 27, 2004
Abstract : The major factors of success in business applications for the mid-market segment have traditionally been--flexible pricing, packaging and deployment options; speed of implementation; vertical focus; interconnectivity to other applications and legacy systems; product scalability and scope expandability; Internet and wireless device accessibility; low cost business-to-business (B2B) electronic connectivity; and a single point of contact possibly with a local consulting and implementation support. PeopleSoft seems to have captured (or at least tackled) most of these.
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| 5. |
PowerTrieve, A LEAP For CRM? ( Pages)
by Kevin Ramesan
May 17, 2003
Abstract : Although CRM applications, Portals, and Contact Centers are contributing to the improvement of customer relationships and the effectiveness of employees; in many cases they remain convoluted to users whether they are customers or company employees. Will LEAP (Language Enabled Application Platform) products like the PowerTrieve solve the problem?
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| 6. |
Siebel Rallies Its Integration Alliance Troops Part 1: Recent Announcements ( Pages)
by P.J. Jakovljevic
May 10, 2002
Abstract : Siebel is finally taking 'the bull by the horns' by acknowledging the integration challenges its customers face, and by addressing that issue. An often troubling aspect of CRM implementations in the past is that the only way IT departments can achieve a full view of the customer is by integrating front-end, customer facing applications (e.g., contact management) with back-office systems, such as billing applications and financial ERP modules.
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| 7. |
Web-enabled Sales Tactics ( Pages)
by Emmett Holt
Mar 31, 2006
Abstract : The Internet has changed the buying process for enterprise level solutions and sales departments must learn to adapt to today's self-directed buyer. The new, competitive sales high ground is to effectively manage a convenient on-line/off-line buy cycle experience at every point of contact.
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| 8. |
The Web-Enabled Sales Process ( Pages)
by Emmett Holt
Mar 30, 2006
Abstract : Traditional enterprise-level sales strategies are no longer sufficient in bringing new customer accounts. Today's self-directed buyers delay sales contact and pre-qualify solutions via the Internet. Sales can leverage this medium by understanding the buy cycle to deliver value and begin an influential on-line relationship.
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| 9. |
A CRM System Needs A Data Strategy (7 Pages)
by David McNamara
Jan 18, 2001
Abstract : A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how to evolve the focus of a data strategy to specifically suit both the acquisition and retention phases.
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