| 1. |
Traffic Audits Make Strange Bedfellows: Part II - The Audit Process ( Pages)
by D. Geller
Sep 14, 2000
Abstract : With traffic being the lifeblood of an e-commerce site the Marketing crew knows that the traffic numbers are going to be audited. And they look to the CIO to make sure that the numbers will pass muster. If there’s a problem with the numbers, the CIO may be blamed. So it’s important to understand what auditors want to see, and to make sure that your collection and reporting procedures are appropriate. The greatest danger is having to restate numbers that you’ve already provided to advertisers.
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| 2. |
Traffic Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing ( Pages)
by D. Geller
Sep 13, 2000
Abstract : Have you heard the one where the Director of Product Marketing, the CIO and the auditor are found together in a small conference room? Couldn’t happen, you say? Au contraire! With traffic being the lifeblood of an e-commerce site the Marketing crew knows that the traffic numbers are going to be audited. And they look to the CIO to make sure that the numbers pass muster. If there’s a problem with the numbers, the CIO may be blamed.
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| 3. |
ASP Traffic Analysis! What Next – ASP Odometers? ( Pages)
by D. Geller
Apr 4, 2000
Abstract : WebTrends will begin offering an Application Service Provider (ASP) solution for web traffic analysis. The offering has options both for traditional traffic analysis and for commerce analysis. The product is also free to personal web sites.
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| 4. |
ASP Traffic Analysis! What Next – ASP Odometers? (3 Pages)
by D. Geller
Apr 4, 2000
Abstract : WebTrends will begin offering an Application Service Provider (ASP) solution for web traffic analysis. The offering has options both for traditional traffic analysis and for commerce analysis. The product is also free to personal web sites.
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| 5. |
Web Traffic Numbers Down? Don't Count On It! ( Pages)
by D. Geller
Oct 22, 1999
Abstract : News sources are reporting that September Web traffic was down. This seems to be a case of putting too much weight to too little data.
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| 6. |
Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection ( Pages)
by Deborah Kilpatrick
Jan 18, 2003
Abstract : The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting can supply geographically specific traffic to your site.
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| 7. |
Facing A Selection? Try A Knowledge-Based Matchmaker Part 3: Comparing Three ERP Vendors ( Pages)
by P.J. Jakovljevic, Louie Talarico
Mar 7, 2002
Abstract : This part illustrates how selecting the right ERP product depends on each client's requirements. Epicor, QAD, and Ramco Systems' rank can change with different sets of client requirements.
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| 8. |
MAPICS: Will Customer Satisfaction be Enough? ( Pages)
by P.J. Jakovljevic
Sep 1, 1999
Abstract : MAPICS has consistently scored above average in the following customer-service & support benchmarks: reliability, quality of support, vendor stability, ease of doing business, and affiliate product and industry knowledge. However, limited platform support means that AS/400 products will contribute more than 50% of total license revenue within next 5 years. Furthermore, for the next 18 months, approx. 80% of license revenue will come from its existing customer base, who will want to either replace an old MAPICS product or add new modules to an existing MAPICS XA installation.
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| 9. |
i2 Technologies at the Front of the Supply Chain ( Pages)
by Steve McVey
Aug 1, 1999
Abstract : i2 Technologies is the largest and fastest growing vendor of supply chain management software with $456 million in revenue over the last twelve months and a 48% average growth rate over the last five years. Fueled by a powerful sales and marketing machine and corporate development strategy, i2 will maintain its lead through Y2K and beyond.
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