| 1. |
Vertical Marketing--What Is A Vertical? ( Pages)
by Olin Thompson
Dec 9, 2004
Abstract : What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.
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| 2. |
Mortice Kern Systems Goes Vertical (Sky, that is) ( Pages)
by M. Reed
Sep 14, 2000
Abstract : Mortice Kern Systems (MKS), long known for their expertise in porting UNIX environments (for instance, a Korn Shell or a CGI script) to native Windows NT and Windows 2000, has expanded into the world of e-business. They have created a new wholly owned subsidiary called Vertical Sky, which is marketing a product called the Vertical Sky Evolution Management Solution™. The vendor believes that it will 'provide integrated management of code and content in an e-business'.
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| 3. |
Adsmart Blazes Vertical B2B Trail ( Pages)
by D. Geller
Jan 12, 2000
Abstract : Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of reliance on consumer sites, but is a quite different business from the one they are used to.
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| 4. |
Provia Tackles RFID in a Twofold Manner Part Four: Global Availability ( Pages)
by P.J. Jakovljevic
Aug 14, 2004
Abstract : For Provia, the ability to increase the awareness of the company's supply chain execution (SCE) solution for a global audience through the company's long-standing partnership with Menlo was the natural next step in the relationship.
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| 5. |
When the Bigger Fish Eats the Smaller to Become a Bigger Fish ( Pages)
by Kevin Ramesan
Apr 13, 2003
Abstract : This time the merger and acquisition of Connect-Care by Firstwave appears to be a search for vertical market access. Connect-Care provides a direct reach to 87 software vendors that may represent both vertical expertise and a network of resellers. The stakes are high. Will the Firstwave technical lead and the Connect-Care vertical expertise bring a best-of- breed CRM application that the market needs?
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| 6. |
Automated Enterprise: Many High-ROI Opportunities ( Pages)
by Tom Pisello
Oct 30, 2004
Abstract : An automated data center promises to self-configure, self-optimize, and self-protect. When looking to implement an automated data center, one must consider best practices in user and resource provisioning, infrastructure availability, and user management. Doing so will allow automated data centers to expedite the automation processes in IT operations and administration; virtualization and provisioning; security; and availability.
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| 7. |
Informix Goes Vertical With Software Vendor ADRM ( Pages)
by M. Reed
Jun 30, 2000
Abstract : Informix has announced a strategic alliance with Applied Data Resource Management (ADRM) to develop industry-specific data models to provide packaged components for business intelligence and e-business analytics.
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| 8. |
Where Is ERP Headed (Or Better, Where Should It Be Headed)? Part 1: Functional Scope and Vertical Focus ( Pages)
by P.J. Jakovljevic
Apr 18, 2001
Abstract : ERP applications are the information backbone for contemporary manufacturing enterprises. This note identifies current trends in the ERP market that we believe businesses that are both current and potential ERP users should be cognizant of in order to appropriately manage their expectations.
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| 9. |
How to Make Life Interesting after Growing 30,700% ( Pages)
by D. Geller
Mar 8, 2000
Abstract : Vertical market maker Chemdex is reinventing itself as a B2B incubator. The purpose? More vertical marketplaces.
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