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CRM Evaluation Center
Mar 17, 2010
Today's usage of Decision Support Systems (DSS), combined with vetted CRM knowledge bases, allows organizations to save time and money, achieving better and more reliable/fully-documented decisions, a quantum improvement over the widely-used subjective process of selecting complex enterprise software...
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Welcome to the CRM Mid-Market Abyss-PeopleSoft ( Pages)
by Kevin Ramesan
Jun 26, 2003
Abstract : As the market shifts from sophisticated enterprise CRM implementations to the more competitive and overcrowded mid-market-large enterprise vendors tend to step on mid-market vendor's toes. The real concern is to determine whether the mid-market cultural and functional differences are well understood and acted upon or do the large players simply offer a smaller mockup of their existing enterprise solutions. This article, which evaluates the PeopleSoft mid-market CRM solution, is the first of a series of research articles that focus on the mid-market applications provided by large CRM vendors.
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CRM RFP Template (1 Page)
by TEC Staff
Nov 22, 2007
Abstract : Don't let your CRM software selection become a risky venture. Play your cards right and use a CRM RFP template. Find out what a CRM RFP template is and how it can save you time and money. We also tell you how you can write your own CRM RFP template, so you can get the CRM solution you need for your enterprise. Don't place any bets until you have all the information you need about how you can make a CRM RFP work for you.
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TEC Talks to the Open For Business ProjectFree and Open Source Software Business ModelsPart One: OFBiz ( Pages)
by Josh Chalifour
Sep 7, 2004
Abstract : In conversation with the Open For Business (OFBiz) project leader, David Jones, TEC discovers some of the challenges in raising an open source enterprise software solution. Mr. Jones explains his vision in this first part of three articles on maintaining a business centered around Free and open source software for the enterprise.
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Applying the Power of Social Networks to Customer Relationship Management ( Pages)
by Wayne Thompson
Sep 19, 2007
Abstract : Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find out what these sweeping changes mean to businesses and CRM professionals alike, as TEC's director of research Wayne Thompson sits down with Paul Greenberg and Bruce Culbert of BPT Partners, a leading CRM consulting firm.
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Scala and Microsoft Become (Not So) Strange CRM Bedfellows Part Two: Market Impact Continued ( Pages)
by P.J. Jakovljevic
Aug 29, 2003
Abstract : Microsoft's foray into the CRM arena has not been a bed of roses, despite its indisputably large marketing muscle and R&D investment, its strong channel, traditionally attractive pricing policies, and the aura and experience within the market segment. Microsoft CRM remains both a threat and an opportunity for the most nimble mid-market CRM vendors. Microsoft’s entry with CRM evangelism through an array of seminars nationwide has bolstered the market’s awareness of the need for CRM applications.
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To Gain Market Share in the Mid-Market, SAP Leaves No Stone Unturned ( Pages)
by Kevin Ramesan
Jun 30, 2003
Abstract : The star above small and medium businesses (SMB) has never been so bright. CRM solution vendors are courting this market segment extensively. This is the second of a series of articles that look at strategies deployed by major enterprise solution vendors to attract the SMB decision makers and whether those vendors are ''dumbing down'' their enterprise software for the mid-market. This article evaluates SAP's mid-market solutions and its implementation approach.
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Software Integration FAQ (1 Page)
by TEC Staff
Oct 9, 2007
Abstract : Software integration is critical to business success, especially if your business has been up and running for a few years. But what does software integration really mean? SOA? Web services? Find out with a comprehensive guide to software integration, including today's top software integration FAQs, as well as links to free articles to help you understand what steps you should take for software integration success.
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The Three Cs of Successful Positioning ( Pages)
by Lawson Abinanti
Feb 21, 2005
Abstract : There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer, your Competition, and your Channel. This series of articles will explain how to use them to gather intelligence, challenge assumptions, and test your positioning.
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CRM: The Truth, The Whole Truth And Nothing But The Truth(For A Change) ( Pages)
by Dick Lee/Caribou Lake
Feb 15, 2003
Abstract : Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long frustrated potential CRM implementers looking for answers. And getting good answers really matters, because their only alternative to being forewarned may be leaping into enterprise-wide, mega-bucks, change management-laden CRM implementations—and testing the depth of the water with both feet. For the first time, there are statistically-based, substantive answers to many questions about CRM.
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