| 1. |
Advertising Continues to be Growth Business ( Pages)
by D. Geller
Jun 5, 2000
Abstract : The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising hasn’t dropped. The study also suggests that advertising is more valuable than it was ever thought to be.
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| 2. |
Advertising Online - A Guide to Successful Market Penetration Part One: Why Internet Advertising ( Pages)
by Deborah Kilpatrick
Jan 5, 2003
Abstract : Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just a few of the benefits.
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| 3. |
Advertising Makes It Up In Volume ( Pages)
by D. Geller
Feb 18, 2000
Abstract : A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.
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| 4. |
Advertising Revenues Grow and Grow but Slower and Slower ( Pages)
by D. Geller
Oct 6, 1999
Abstract : Internet advertising revenues grew again in the first quarter of 1999, to $693 million.
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| 5. |
The Rise or Fall of Internet Advertising ( Pages)
by D. Geller
Oct 29, 1999
Abstract : Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure
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| 6. |
Analysis of Critical Path's Alliance with yesmail.com for Permission Email ( Pages)
by P. Hayes
Feb 2, 2000
Abstract : In direct correlation to the success of Internet based Permission email, advertising dollars are starting to be redirected from standard advertising companies such as DoubleClick and put to use in the Permission email area.
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| 7. |
"Ads are us", boasts CMGI ( Pages)
by D. Geller
Oct 1, 1999
Abstract : In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost all sectors of the Internet advertising market.
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| 8. |
Software RFP Template (1 Page)
by TEC Staff
Nov 5, 2007
Abstract : When it comes to choosing the right enterprise software; time is money. But with a software RFP template, gathering and prioritizing your software requirements becomes a walk in the park. Criteria is predefined for you and written in a language that software vendors understand—allowing an apples-to-apples comparison. Save months of time on your software selection and download one of our software RFP templates today.
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| 9. |
What Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign ( Pages)
by Lawson Abinanti
Jan 5, 2006
Abstract : SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing campaign.
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