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CRM Evaluation Center
Nov 21, 2009
Today's usage of Decision Support Systems (DSS), combined with vetted CRM knowledge bases, allows organizations to save time and money, achieving better and more reliable/fully-documented decisions, a quantum improvement over the widely-used subjective process of selecting complex enterprise software...
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A CRM System Needs A Data Strategy ( Pages)
by David McNamara
Jul 3, 2003
Abstract : A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how to evolve the focus of a data strategy to specifically suit both the acquisition and retention phases.
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Data Quality: Cost or Profit? ( Pages)
by Kevin Ramesan
Mar 8, 2004
Abstract : Data quality has direct consequences on a company's bottom-line and its customer relationship management (CRM) strategy. Looking beyond general approaches and company policies that set expectations and establish data management procedures, we will explore applications and tools that help reduce the negative impact of poor data quality. Some CRM application providers like Interface Software have definitely taken data quality seriously and are contributing to solving some data quality issues.
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A CRM System Needs A Data Strategy (7 Pages)
by David McNamara
Jan 18, 2001
Abstract : A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how to evolve the focus of a data strategy to specifically suit both the acquisition and retention phases.
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| 5. |
A CRM System Needs A Data Strategy (7 Pages)
by David McNamara
Jan 3, 2001
Abstract : A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how to evolve the focus of a data strategy to specifically suit both the acquisition and retention phases.
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eLoyalty Enhances Its Field Service And Logistics Services ( Pages)
by L. Talarico
Nov 21, 2000
Abstract : eLoyalty, a CRM strategy and implementation consultancy, recently partnered with ServicePower to enhance its Field Service and Logistics practice. ServicePower is a small vendor that develops dispatch optimization software. eLoyalty will use ServicePower’s software to incorporate dispatch optimization and other aspects of Field Force Automation into their CRM services.
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Business Strategy, Business Processes, and Business Systems ( Pages)
by Olin Thompson
Jul 31, 2004
Abstract : Business strategy, a road map telling us how the business plans to be successful, does not guarantee success. Strategy execution requires business processes that do what the strategy calls for--and do it well. In today's automated world, these business processes rely on business systems. Therefore, a direct link exists between the success of business strategy and business systems. Poor systems are a frequent reason for the failure of a business strategy.
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Business Strategy, Business Processes, and Business Systems (3 Pages)
by Olin Thompson
Dec 10, 2003
Abstract : Business strategy, a road map telling us how the business plans to be successful, does not guarantee success. Strategy execution requires business processes that do what the strategy calls for-and do it well. In today's automated world, these business processes rely on business systems. Therefore, a direct link exists between the success of business strategy and business systems. Poor systems are a frequent reason for the failure of a business strategy.
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Oracle Further Orchestrates Its SOA Forays Part Two: Strategy ( Pages)
by P.J. Jakovljevic
Mar 15, 2005
Abstract : Oracle's vision of a complete collaborative e-Business solution requires a database strategy, an application server strategy, and an e-business strategy. Will users buy into this vision?
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SSA Global--The Right Product Strategy ( Pages)
by Olin Thompson
Nov 5, 2004
Abstract : SSA Global's Client Forum has reinforced our impression that the vendor's product strategy is an effective strategy that addresses the realities of today's market. However, the execution is not without challenges. Although we found confusion on the part of a few, customers appeared supportive of the SSA strategy.
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