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CRM Evaluation Center
Nov 8, 2009
Today's usage of Decision Support Systems (DSS), combined with vetted CRM knowledge bases, allows organizations to save time and money, achieving better and more reliable/fully-documented decisions, a quantum improvement over the widely-used subjective process of selecting complex enterprise software...
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The Ghost in the Machine: Where Has Process Automation Left the Consumer? ( Pages)
by David Clark
Jun 9, 2006
Abstract : Business process automation is all very well and good. After all, nothing succeeds like success, especially automated success. But what is the effect of automation on the consumer, that most unpredictable of systems?
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Sales Force Automation, Customer Relationship Management, and Sales Training: A Fusion of Methodology and Technology ( Pages)
by Dave Stein and Al Case
May 23, 2006
Abstract : Many organizations find it challenging to adopt sales force automation and customer relationship management solutions. Formal sales training and the related reinforcement tools can make the difference. We examine the key challenges and propose some solutions.
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CRM For Complex Manufacturers Revolves Around Configuration Software ( Pages)
by P.J. Jakovljevic
Nov 8, 2002
Abstract : While pundits have been debating whether the configuration software deserves to be a CRM module on its own, it is certainly a part of the much broader CRM class of products, which typically includes front-office applications for sales force automation (SFA), marketing automation, and field service/call center management.
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Should Uniqueness Vouch For Marketing Automation Niche Players? ( Pages)
by P.J. Jakovljevic
Jun 28, 2003
Abstract : Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaught of larger packaged suite providers.
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Marketing Automation: Coming of Age Slowly ( Pages)
by P.J. Jakovljevic
May 15, 2004
Abstract : Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.
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Enterprise Resource Planning for Services, and Professional Services Automation: Where Do You Draw the Line? ( Pages)
by Neil Stolovitsky
Apr 13, 2006
Abstract : Since the late nineties, enterprise resource planning (ERP) vendors have developed functionality for vertical markets in the service industry. Simultaneously, professional services automation (PSA) became a viable software category. Consequently, deciphering the difference between ERP and PSA remains a challenge.
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The Web-Enabled Sales Process ( Pages)
by Emmett Holt
Mar 30, 2006
Abstract : Traditional enterprise-level sales strategies are no longer sufficient in bringing new customer accounts. Today's self-directed buyers delay sales contact and pre-qualify solutions via the Internet. Sales can leverage this medium by understanding the buy cycle to deliver value and begin an influential on-line relationship.
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Marketing Automation: Coming of Age Slowly (5 Pages)
by P.J. Jakovljevic
Jun 20, 2003
Abstract : Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.
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Have You Ever Asked Yourself, 'Is My Company Experiencing a Sales Breakdown?' ( Pages)
by Dave Stein
Feb 25, 2003
Abstract : No matter how strong or experienced you are as a sales professional, sales executive or smaller company CEO, if the infrastructure supporting your sales effort is not in place, achieving your revenue targets will be like attempting to climb Mt. Everest wearing running shoes.
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