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CRM Evaluation Center
Nov 22, 2009
Today's usage of Decision Support Systems (DSS), combined with vetted CRM knowledge bases, allows organizations to save time and money, achieving better and more reliable/fully-documented decisions, a quantum improvement over the widely-used subjective process of selecting complex enterprise software...
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What Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign ( Pages)
by Lawson Abinanti
Jan 5, 2006
Abstract : SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing campaign.
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Inventory Planning & Optimization: Extending Your ERP System Part Three: Business Case for Inventory Optimization Solutions ( Pages)
by D Hooiman
Apr 7, 2003
Abstract : Inventory Optimization software recognizes that different industries have different inventory profiles and requirements. Research has indicated that solutions are priced in a large range from tens of thousands of Dollars to millions of Dollars. In this niche market sector, price is definitely not an indicator of the quality of solution. ROI and usability are paramount.
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Provia Tackles RFID in a Twofold Manner Part Five: 3PL Support and SCE Optimization ( Pages)
by P.J. Jakovljevic
Aug 17, 2004
Abstract : FourSite 4.4 is an upgrade of its fulfillment solution oriented towards third party logistics (3PL) providers. ViaOptimize, is an advanced step for companies who have already automated their facilities with Provia's WMS and are now looking at optimization as a key area of improvement, efficiency and cost reduction.
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Inventory Planning & Optimization: Extending Your ERP System ( Pages)
by Dirk Hooiman
Apr 4, 2003
Abstract : SCM vendors are adding best of breed solutions to ERP product suites and are aggressively marketing this new functionality. The SCM market has been growing so strongly that where SCM was once viewed as a means to gain competitive advantage, companies now see it as a necessary extension of an ERP system, especially Inventory Management and Optimization solutions.
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Advanced Planning and Optimization Software: Myths, Facts, and User Perceptions (7 Pages)
by Ashfaque Ahmed
Jul 6, 2004
Abstract : Advanced planning optimization (APO) or advanced planning and scheduling (APS), as it is sometimes called, has been creating a lot of confusion and skepticism, albeit for wrong reasons, because of its many publicized failures, especially in tactical and strategic use. The reasons for past failures included lack of training and complex user interfaces among other things. However there is a renewed interest in APO and many vendors are creating easy-to-use systems along with new awareness. This coupled with its profound success in mission critical tasks will result in more users using APO systems.
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eLoyalty Enhances Its Field Service And Logistics Services ( Pages)
by L. Talarico
Nov 21, 2000
Abstract : eLoyalty, a CRM strategy and implementation consultancy, recently partnered with ServicePower to enhance its Field Service and Logistics practice. ServicePower is a small vendor that develops dispatch optimization software. eLoyalty will use ServicePower’s software to incorporate dispatch optimization and other aspects of Field Force Automation into their CRM services.
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Why Are CRM and Analytics Intrinsically Connected? ( Pages)
by P.J. Jakovljevic
Aug 16, 2005
Abstract : The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.
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SAP Finds CRM Partner for Marketing Tools ( Pages)
by P.J. Jakovljevic
Dec 8, 1999
Abstract : On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.
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When You Realized the Need for a Unified View of Your Customers, that is E.piphany ( Pages)
by L. Talarico
Aug 16, 2000
Abstract : E.piphany’s E.5 product suite is scheduled for release in late August. The new suite combines analytical customer information with traditional CRM functionality to provide advances in personalization and campaign management.
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